Page 25 - Internationalist Magazine 2014 69

GLOBETROTTERS

MULTIMEDIA’S FERNANDO MARIANO CELEBRATES

50 YEARS IN COMMUNICATIONS

When people meet Brazilian-born Fernando Mariano, they notice a welcoming smile, hear
the lilt of his Portuguese, and can easily recognize a young man who played in a samba

band. Most know him from Multimedia, the international media representation company

headquartered in Orlando, Florida that he founded in 1991. Multimedia, Inc. now boasts a
network of 82 agents in 31 countries.

Yet, an ageless Fernando Marino has just announced that he is celebrating 50 continuous
years of work in the ield of communications. On May 31st, 1964, shortly before his 18th

birthday, he successfully organized his irst professional event—a new car showroom and an

auto contest in Rio de Janeiro. Over these past ive decades, Fernando Mariano has worked
in ive sectors of communications—events, journalism, video production, marketing, and, for

almost the last 25 years, advertising.

We congratulate him and know that there are plenty of years ahead. In fact, we might heed his advice. He admits to being

inspired by Gonzaguinha, a fellow Brazilian and well-known composer whose samba tells us “We are the makers of life,

how it comes, or can be, or as we want it.”

NORMAN VALE

After a brave ive-year ight against multiple myeloma, Norman Vale passed away peacefully on

June 3, 2014 at 84 years old, surrounded by loved ones. Norman had a distinguished career in the advertising business,

having been the Managing Director International of Grey Advertising. He later served as
the Director General of the International Advertising Association. He had also served in the United States Army

in Europe during the Korean War. A native New Yorker, Norman’s life was illed with worldwide travel,

running, skiing, swimming, rooting for the New York Giants and his beloved Fire Island.

I Remember Norman

I knew Norman Vale for nearly twenty ive years. He was ad Norman was humble. He liked to keep learning. He seemed to

man supreme: the best of “Man in the Grey Flannel Suit” and read a book a day, and kept tackling new languages.
“Madmen,” and none of the bad. He not only took pride in his

business, but truly relished the friends he met there.
Most of all, he treasured happiness. He loved nothing more
than his family and their beloved beach house at Fire Island. He
Here are a few things I learned from Norman:
also loved the black diamond slopes at Aspen. He was at heart

an Olympian who never fulilled that part of his destiny.
He worked at what he loved, and he loved advertising. He also

worked really hard. Every day. That’s incredibly simple, but true.
Then, when Norman became ill and we watched his life
compress into a smaller circle. Once, he’d loved walking through
Norman was never embarrassed about working hard, even if the Paris or the streets of New York. Now his life was short walks

results were failures. He was willing to take chances. He used to from his Upper East Side Apartment to the cancer center.
say no man ever made a million unless he made a bet. He was Eventually, even ordinary pleasures no longer appealed to him.

willing to be misunderstood. But he was also willing to listen to
opposing points of view.
Yet, what amazed me, and what I learned from his illness, was
how much was still left after so much had been taken away.

Norman was remarkably loyal. He didn’t favor trends or Thank you, dear Norman, for the memories.
gimmicks. He liked people his own age but he loved to mentor

young people as well.

Les Margulis

Sydney, Australia

Les Margulis spent 25+ years in the agency business in New York and throughout the world—largely at BBDO. He and his wife now live
in Australia. He continues to teach and consult on international media.

www.internationalistmagazine.com 23