Page 24 - Internationalist Magazine 2014 69

GLOBETROTTERS

could be better preparation for a top retailer with a reputation in mid-July. Kinetic is the WPP out-of-home agency that is
for innovation?
part of the holding company’s tenthavenue division, which

Steve Williams, named an includes other specialty advertising and marketing irms like

Internationalist Agency Innovator mobile agency Joule, content publisher Spafax and online
in 2012 while serving as President performance marketing agency Quisma.

of Omnicom’s PHD US, has
Colombian-born Sabogal has an amazing number of

been appointed the new CEO of industry honors and recognitions—ranging from one of “The
Maxus North America, one of the Most Powerful Latinos in the Media Agency Business” to one

media agencies in WPP’s GroupM of “The 100 Most Inluential Colombians” to one of “The

portfolio. He took on the role June 20 Most Inluential People of the Decade in the Advertising
1st, and is replacing Louis Jones
Business in Latin America.” During his tenure at BPN, he

who retired. Maxus has earned also won a Grand Prix in The Internationalist Awards for

a reputation as the fastest growing global media agency for
Innovation in Media.
the past four years, according to RECMA data. Steve will He replaces Steve Ridley who stepped down as Kinetic

report to both Kelly Clark, Head of GroupM North America, CEO last month after 15 years with Kinetic and its predecessor

and Vikram Sakhuja, Global CEO of Maxus, who’s based in Poster Publicity.
Mumbai, India.
Rachel Israel, named

Steve, originally from the UK, spent the last two years at an Internationalist Agency

PHD in New York. Prior to the US move, he was based in Innovator in 2013 while
London as CEO of the OMD
Managing Partner & Account

Group UK. He has also lived
Director at MEC, with 16 years

in Australia.
in both global and US roles, has
Vik Kathuria, named
moved to sister GroupM media

an Internationalist Agency
agency Mindshare as Executive

Innovator in 2013 while
Director. While at MEC, Rachel
served in a number of Client Lead roles, which included
MediaCom’s Managing
Partner and Executive VP-
Marriott International, Energizer Holdings, Sony Mobile, and

Digital Investments and
Bayer Pharmaceuticals.

Trading, has been named
James Fox was named
this spring as the Global Chief Media Oficer of Publicis an Internationalist Agency

digital shop, Razorish. He’s responsible for leading the 300 Innovator in 2012 as CEO of

Razorish media employees and driving digital media strategy, marketing services company,
along with management of current international media Red Peak Branding. In May,

clients and new business.
Red Peak joined Hakuhodo

Before joining MediaCom in 2008, Vik Kathuria was DY Holdings’ new strategic
Senior VP of Digital Media for OMD and served on the client operating unit call kyu, which

side in senior global marketing positions at Citigroup in
will serve as home for a small,

New York and PepsiCo in Singapore. Born in New Delhi, he distinguished portfolio of the
earned his bachelor’s degrees from Delhi University and the world’s most entrepreneurial

London School of Economics, while studying at both Harvard and generative agencies, design

Business School and Clark University for his MBA. He started irms, and consultancies.
his career in investment banking and trading with Goldman Michael Birkin, Founder of Red

Sachs in London.
Peak and former Vice Chairman

Mauricio Sabogal, named Omnicom and Founder of Interbrand, and most recently
an Internationalist Agency CMO of Acer, will become CEO of kyu beginning July 1.

Innovator in 2011 while James Fox, who continues as Red Peak CEO said in an

President of World Markets annoucement, “Since starting in 2010, Red Peak’s focus has
for Mediabrands and who was been to create transformational work for our clients. This

soon promoted to Global Head new relationship [with Hakuhodo DY Holdings] broadens our

of IPG Mediabrands newest reach and will help us continue to grow and achieve that goal.
agency BPN, is moving to
We’re thrilled to be a part of this new venture.”

become Global CEO of Kinetic

22 the internationalist