Page 23 - Internationalist Magazine 2014 69

GLOBETROTTERS

TOP MARKETING
stepped into Johnson & Johnson’s irst Global CMO role.

& AGENCY EXECS In a similar shift, Jacki Kelley, Chief Executive Oficer
MOVE TO MEDIA of IPG Mediabrands North

Marc Speichert, named an America and President of
Global Clients, accepted a
Internationalist of the Year
this year for his contributions new position in June as chief
operating oficer of media for
as CMO of L’Oreal,
particularly in the area of Bloomberg Media.

digital marketing, has moved Ms. Kelley made headlines
when she moved to the media
to Google. L’Oreal Paris
has since named Marie Gulin, who served the company agency side of the business
in 2009 as President of UM
most recently as Global Head of Integrated Marketing
Communications, as his successor.
North America, followed by
her promotion to UM’s Global CEO in 2011, after serving in a
Interestingly, Marc Speichert’s new role at the tech
giant will be within the Global Client and Agency Solutions number of executive sales positions at Yahoo, Martha Stewart
Living Omnimedia and USA Today. She is also credited
Division, created to encourage marketers to spend more of
their brand advertising budgets on such Google platforms as with leading IPG’s initial win of the Microsoft business.

YouTube, search, and Google+.
This April, however, Microsoft made changes to its agency
roster after a review and chose Interpublic Group as agency
During a quarterly earnings session with investors earlier
this year, Nikesh Arora, Google’s Chief Business Oficer, of record for advertising and global deployment, but moved
the media planning, media buying and search advertising to
underscored how his company’s platforms were overtaking
traditional media to become “central to the biggest brand Dentsu Aegis.

campaigns in the world.” He said, “The marketing sector
is at a signiicant industry moment where marketers who INNOVATORS IN NEW

historically built their brands on TV are reorienting their ROLES—
creative, planning and investments with digital at the center.”
When Kristi Argyilan was
Marc Speichert’s will report to Kirk Perry, also a former named an Internationalist
marketer at Procter & Gamble, and will also join Lucas
Agency Innovator in 2011 as
Watson, another P&G alum now heading YouTube sales,
UM’s Chief Transformation
and Bob Arnold formerly of Kellogg’s who now runs Oficer in San Francisco, she
Google’s Digital Ad Strategy for North America-- clearly
said in her interview: “I am an
underscoring a trend on the part of Google to infuse their
executive level with top marketing talent.
organizational innovator. I have
the vision and the operational
Perhaps, though, this trend is wider than Google.
In April, AOL announced that
acumen to execute so my conceptual plans can be seen in

global marketing veteran, and tangible results and execution.” She proved those words
former Worldwide Vice President to be true, as this June she moved from the agency side to

of the Global Marketing Group at a new role as SVP, Media & Guest Engagement at Target,

Johnson & Johnson, Kim Kadlec the #2 discount retailer in the United States known for its
was joining the company as Head stylish marketing.

of Relationship Management. Now based at Target’s headquarters in Minneapolis, she
Her focus now at AOL is to
leads a team that is transforming all paid, owned, earned
build strategic distribution and shared media channels for the Target brand, which
partnerships with leading, large-
includes all Media, Guest Public Relations and Events.
scale organizations to strengthen and grow the audience
for AOL’s content, brands, and platforms around the world. (Target is well known for calling its shoppers “guests.”)

This includes increasing the delivery of AOL’s content to Interestingly, Kristi began her career in on the marketer
grow viewership. The role was newly created and is based side of the business at The Clorox Company in 1992 as an

in New York. She will report both to Tim Armstrong,
Associate Manager of Media Development, then took on

AOL Chairman and CEO, and Susan Lyne, CEO of AOL’s various agency responsibilities at Goodby, Silverstein &
Brand Group. Before her eight-year career with J&J, Kim Partners, Hill Holliday, Arnold, and UM. Her role prior to

Kadlec was at NBC Universal as Vice President of Branded Target was President of Magna Global where she helped to
Entertainment.
drive Mediabrands’ Automation agenda of making smarter
The move comes six months after Alison Lewis, formerly marketing and media investment decisions faster—at the
VP-strategic marketing at Coca-Cola’s North America Group,
nexus of data, technology and media partnerships. What

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