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FRONTLINES

ALL EYES ON BRAZIL!

HONORING THE BRAZIL 50

What better time to acknowledge Brazilian talent than during the FIFA World Cup

in Rio? The Internationalist is honoring 50 marketing leaders in Brazil who are

setting new standards for their own huge market and for the world. No doubt,

these individuals will inspire the industry at large to recognize Brazil’s marketing

signiicance, its easy embrace of our social/digital world, and its unique set of

advertising and media solutions—all worthy of world class initiative.

THE BRAZIL 50 are among those leaders who will These individuals represent some of Brazil’s most
enable Brand Brazil to take its image and capabilities engaging brands. Some of THE BRAZIL 50 hail

as a nation beyond soccer and samba as it moves from multinational organizations with a long history

forward to becoming the world’s 5th largest economy. of global brands; others are talented locals working

Their activities contribute to showcasing Brazil as a for the country’s biggest marketers; some have Latin

center of excellence—particularly its extraordinary American responsibilities, but make their center of
reputation for advertising and marketing innovation.
inluence Sao Paulo. All share a passion for innovative

and responsible brand-building. Without a devotion to

Brazil is on the mind of every marketing executive excellence and desire to generate strong results, their

today. The country enjoys an international reputation brands would not have built long-term success in this

for producing some of the world’s most creative extraordinary country.
advertising, and largely continues with a full-service

agency structure. Ad Executives also achieve celebrity Earlier this year, The Internationalist named Fernando

status in Brazil, while the Brazilian public enjoys and Chacon, Chief Marketing Oficer of Banco Itaú as one

admires advertising, especially when it is entertaining. of our Internationalists of the Year. Itaú’s signature

If past World Cups can serve as examples, Rio’s 2014 World Cup commercial, produced by acclaimed

sporting event will boost the country’s advertising Brazilian agency, Africa, has only served to reinforce
industry by at least 5%. In fact, 2014 investments
that global honor which marked the irst Brazilian

in media are estimated at some R$ 6.51 billion by brand acknowledged by The Internationalist on a global

Ernst & Young. The Olympics in 2016 will also boost platform. Few marketers in Brazil carry the CMO title;

expenditures.
most top talent serves as Diretor de Marketing.

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