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IN THIS ISSUE:

Dana Anderson, CMO of Mondelez, discusses the power of generosity as a solution to changing marketing structures and as a business advantage.

Jonathan Mildenhall, CMO of Airbnb, outlines his ideals for creating the first community-driven superbrand.

Brad Jakeman, PepsiCo’s President of the Global Beverages Group, talks about embracing disruption as an essential tool in marketing on-going evolution.

Linda Boff, CMO of GE, shares how compelling content—or content that is interesting, contagious and shareable-- can catapult a brand into having a role in popular culture.

COMMENTARY: Johann Freilinger, Head of Marketing and Communications for SAP’s new XM division, discusses marketing’s tipping point in today’s data-driven business culture by recognizing how relevant real-time data can enhance the personalization of messages to solving concerns about transparency to understanding what drives cultures of innovation.

DIGITAL INNOVATION- Case Studies: There’s little question that digital media solutions are at the heart of marketing’s future as the industry evolves to keep pace with consumers’ increasing adoption of mobile, streaming, portable devices and hunger for content. The Internationalist’s Awards for Innovative Digital Solutions acknowledge those marketing programs from all over the world that resonate with consumers while building brands in a fast-changing marketing environment.

Global Digital Ad Spending: The new eMarketer report, “Global Digital Ad Spending by Industry: A Country-by-Country Look.” examines ad spending trends in 20 key markets, and highlights a number of note-worthy trends.

GLOBETROTTERS:

Thomas Burkhardt, a veteran of both Coty and Procter & Gamble, to a new position--VP Marketing and Head of Global Licensing for Marchon Eyewear, one of the three top global companies in the eyewear industry.

Doug Wood triumphs with another novel in his Presidential series! Most people know Doug Wood as a New York-based partner in the global law firm of Reed Smith LLP and counsel to the ANA IAB and Ad Council. In addition to his rather robust “day job,” Doug has also written two political thrillers—that you really can’t put down!

PEOPLE & PLACES: PHOTOS!

DIGITAL SOLUTIONS WINNERS SHINE. Winners in the 7th Annual Internationalist Awards for Innovative Digital Solutions demonstrated how sophisticated content, programmatic usage, and purposeful branding often combined to make for extraordinary results.

INNOVATORS CELEBRATE! The Internationalist honors Innovators past and present to celebrate its annual list of AGENCY INNOVATORS. The 2015 roster includes an extraordinary group of 30 individuals from all corners of the globe who are embracing change and making a difference for their agencies and for their clients.

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David Roman, Lenovo's Senior Vice President and CMO, believes that to build a brand in today's Digital Age, marketers must be fearless about giving up control in exchange for driving true engagement.

GE’s Andy Markowitz outlines how we are currently operating in the Age of Transformation and Accountability, rather than The Golden Age of Marketing.

Tim Andree, Chairman of Dentsu Aegis, looks at a changing agency business in a new light.

AGENCY INNOVATORS: The Internationalist announces its annual list of Innovators to acknowledge and extraordinary group of 30 individuals from all corners of the globe who are embracing change and making a difference for their agencies and for their clients.

Organizing for Growth in a Digital Age: Millward Brown Vermeer offers insights on how today’s marketing organization can be better aligned for growth and success in a digital age.

The Pen (or the Blank Page) May Be Mightier than the Sword… Turkish Newspaper Protests Government Media.

Around the World: Ranking America’s Top 10 Cities for Singles; new data from Livability.

Commentary: John Billett, Chairman of ID Comms, issues a stern warning to global marketers about media agency management. He outlines how agencies, who for a long time were the agents working on behalf of advertisers acting as custodians of the advertisers' best interests, have now become the media owners.

GLOBETROTTERS: DDB makes back-to-back news by hiring Coca-Cola’s Wendy Clark as President & CEO North America and by buying Grupo ABC and its star, Agency Africa—arguably Brazil’s top shop headed by Nizan Guanaes. Former Kraft Foods Group executive Julie Fleischer has been named Managing Director of OMD’s Chicago-based retail practice. Boon Lai a veteran of Philips marketing who served the company in Singapore, China, Amsterdam, London and New York, has moved to San Francisco to take on the role of CMO of Nokia Technologies. Phill Battersby, formerly CMO for Enterprise Businesses at Microsoft Western Europe has been named CEO of newly-launched Vizibble, a marketing-enablement agency.

Two advertising colleagues—Peter Hubbell, Founder of specialist agency BoomAgers for 49+ consumers, and Tim Love, head of TimLoveIdeas and formerly Vice Chairman of Omnicom—released two separate books about GETTING BETTER WITH AGE within weeks of each other.

PEOPLE & PLACES: PHOTOS!

MARKETERS GATHER ON THE CALIFORNIA COAST The Internationalist and the ANA hosted a peer-to-peer dinner for marketers attending the ANA Digital and Social Media Conference at the Terranea Resort at Rachos Palos Verdes, California.

NORTHERN HEMISPHERE MEETS SOUTHERN HEMISPHERE! The Internationalist and the ANA connected Northern Hemisphere with Southern Hemisphere as they acknowledged the Internationalist’s LATIN AMERICA 50 marketers and invited them to mingle with ANA members from North America who were attending the ANA’s Masters of Measurement conference on Miami Beach this fall.

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IN THIS ISSUE:

Sir Martin Sorrell Shares His Thoughts on a Changing Industry. The views of WPP’s CEO from Cannes on trust, talent, and client-agency relationships.

100 INFLUENTIAL MARKETERS: The Internationalist announces its annual list of 100 Marketing Leaders from around the world to acknowledge those executives who are influencing today’s marketing concepts.

Marketing Makes a World of Difference: Celebrating those programs that define new marketing thought leadership as they do good, while creating deeper customer relationships, enhancing brand growth and demonstrating the importance of the marketing function within the corporation.

Digital Views:

• MEC’s Shenan Reed discusses the evolution of digital creativity
• KPMG’s Bob Siegal outlines critical C-suite thinking on programmatic issues

Marketing 2015 at Midpoint: Emergent Trends, Lessons from Cannes, and the Drive for New Business Models

Latin America’s Marketing Champions: Today’s leaders who are shaping this vital region for tomorrow

Around the World: The most popular 2nd Languages illustrate in trends in people’s communications throughout the globe

Advertising Law Compliance: GALA releases video series to aid global marketers

Commentary: OMD’s Steve Blakeman on why talking too much can damage your career

GLOBETROTTERS: Antonio Lucio, moves to HP as Global CMO of its personal computer and printer company; PepsiCo veteran, Frank Cooper, joins BuzzFeed; Marc Mathieu, who helped shape Unilever’s consumer vision, takes on a new role at Samsung. Taco Bell has named former cosmetics brand marketer Marisa Thalberg as its first Chief Brand Engagement Officer; Jason Hill moves to BlackRock as Global Head of Media; Zita Cassizzi takes on a new retail role at Apple; Pepsi’s Manos Spanos Champions Greek economic cause with marketing. MINI’s Lee Nadler spurs action for KathmanDO SOMETHING!

PEOPLE & PLACES: PHOTOS!
MARKETERS CELEBRATE EXTRAORDINARY CASE STUDIES THAT HIGHLIGHT HOW MARKETING CAN MAKE A WORLD OF DIFFERENCE
ADVERTISING FINANCIAL MANAGEMENT EXECS MEET IN ARIZONA
CANNES… ALONG PROMENADE DE LA CROISETTE.

HUB CULTURE: Cape Town is a melting pot of South African tastes, and a crown jewel of the continent in terms of development, cuisine and lifestyle. Economically, it’s on fire through a diversifying local economy.

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Redefining the Power & Significance of Prestige Brands: JP Kuehlwein and Wolfgang Schaefer outline a complete rethinking of brand value in a purpose-driven, social media world, as well as the significance of changing one's view of "prestige.

Six Degrees of Integration for Marketer-Agency Alignment: Greg Paull looks at new models for managing partnership relationships in a changing agency world.

From Smart Phone to Smart Bottle, Johnnie Walker Now Sends Personalized Messages: From this year's Mobile World Congress in Barcelona... Printed sensor tags and smart phone technology are changing personalization as they underscore how a brand today is as much about the product and the packaging, as it is about the capacity for data to communicate with customers and the business process itself.

MEDIA INNOVATION: New Shifts in Brand Strategy, Planning & Activation Winning case studies underscore a number of major shifts now occurring in the industry: innovative work must go beyond the traditional scope of "media solutions," purpose and passion are essential to successful programs, brand activation now takes on a much wider scope, and meaningful, shared experiences are becoming a new barometer of success.  

Case studies include work from the following companies: 3M, Accenture, Addition Elle, Amway, Bank of America, Bentley, Bosch, California Garden, Canadian Olympic Committee, Canadian Tire, Canon, Carrefour, Casa Caleb, Coca-Cola, Doctors Without Borders, Domino's Pizza, Dubai Media Inc., Duracell, Emirates Airline, Esurance, Evian, Expedia, GE, HP, IBM, IKEA, IZZE, Kellogg's, Lay's, Marriott, Mars Petcare, MasterCard, McDonald's Mobily, Mondelez, Pepsi, Quebec Milk Producers, Samsung, Sephora, Shell, Standard Chartered Bank, Tishman Speyer, Tourism Montreal, Universal Pictures, Vestas Wind Systems, Volkswagen, Warner Bros. Wyeth, XBOX, Xerox, and Zizin Water.

Procurement Refocuses on Talent, Training, Trust & Transparency: Joanne Davis tackles an important shift through new Internationalist research and outlines how the Marketing Procurement functioning is now shifting to focuses on what she calls the 4T's.

GLOBETROTTERS: Chris Carmichael to head Global Media for financial giant HSBC; Silas Lewis-Meilus moves to a new digital role at McDonald's APMEA; Roberto Ricossa becomes M/D Latin America for Aruba Networks; Chris Boles transitions from Xerox to MetLife; Latha Sundaram is named Global Account Director at OMD Chicago; Christophe Mayer to head Communications at Lancel Paris.

PEOPLE & PLACES: PHOTOS!

• MARKETING LEADERS GATHER IN NEW YORK TO CELEBRATE INTERNATIONALISTS
• THE INTERNATIONALIST AWARDS FOR INNOVATION SHINE ATOP TIMES SQUARE
• CHICAGO HOSTS A MARKETER GET-TOGETHER as part of THE INTERNATIONALIST 1000 initiative

IN THIS ISSUE:

MEET THE INTERNATIONALISTS OF THE YEAR! Celebrating the People Behind the Brands. Thirty-seven marketing leaders have been named Internationalists of the Year by The Internationalist for their outstanding marketing thinking and break-through brand communications.

They include: Irene Albert, Chloe Alsop, Dana Anderson, Simon Bradley, Roman Cepeda, Daniel Cherry, Daniela Cordua, Heather Cox, Andrea Davey, Ricardo Dias, Andy England, Martyn Etherington, Russell Findlay, Vittoria Gambirasi, Jack Haber, Kathleen Hall, Mara Hannula, David Hoffmann, Brad Jakeman, Fernando Julianelli, Liz Kamaruddin, Amitabh Kant, Chris Keith, Jeff Larson , Michelle Lee, Christina Lu, Michaela Maerkl, Jennifer McCarthy, Vineet Mehra, Olga Osminkina-Jones, Ricardo Perez, David Roman, Alexander Sneen, Jon Suarez-Davis, Hesham Tahssin, Kozo Takaoka, and Thomas van Schaik.

The Reinvention of Marketing: Fifteen individuals, who have spent the majority of their adult lives in marketing, have shared the realities and visions of their efforts in this business in a book titled The Reinvention of Marketing.
Those reinventing marketing include:

• Lee Nadler, Marketing Communications Manager- MINI USA
• Carmen d'Ascendis, Managing Director of Finland Vodka and Chambord Liquor- BROWN-FORMAN
• Jason Hill, Director of Global Media Strategy- GE
• Pete Blackshaw, Head of Global Digital- NESTLE
• Amy Lou, Director of Global Brand Management- HUAWEI
• Barbara Basney, Vice President Global Advertising & Media- XEROX
• Simon Sproule, Chief Marketing Officer of ASTON MARTIN.
• Clayton Ruebensaal, now in a key marketing role at the AMERICAN EXPRESS Company, had served as Vice President Global Marketing at THE RITZ-CARLTON HOTEL COMPANY through 2014.
• Dana Anderson, Senior Vice President and Chief Marketing Officer- MONDELEZ INTERNATIONAL
• Fernando Chacon, Chief Marketing Officer- ITAU UNIBANCO
• Zita Cassizzi, Chief Digital Officer- TOMS
• Morten Albæk, CMO and Group Senior Vice President for Global Marketing, Communication & Corporate Relations-VESTAS WIND SYSTEMS
• Nadine Karp McHugh, SVP Omni Media, Strategic Investments and Creative Solutions- L'OREAL USA
• Jesper Colding, Senior Vice President- MENGNIU China
• Joe Tripodi,Former Chief Marketing & Commercial Officer- THE COCA-COLA COMPANY

What Each European Country Does Best: Eurostat data offers some interesting facts about each of the 28 EU member states.

GLOBETROTTERS: Diego Scotti moves to a new CMO role at Verizon; Nick Brien is named CEO of Hearst's digital agency iCrossing; MediaCom promotes Toby Jenner to Worldwide COO.

HUB CULTURE: Living That Cloudy Dream in Seattle.

PEOPLE & PLACES: PHOTOS!

• Book Signing Highlighting the chapter participants in The Reinvention of Marketing
• WHAT'S ON THE MINDS OF MARKETERS? An Internationalist/ANA Think Tank to undercover the Trends and Buzz Words of 2015

IN THIS ISSUE:

Five Marketing Blind Spots: While marketing leaders have a good idea of where they need to go, they may not have a clear vision of how to get there, according to a new survey by the ANA.

The 2014 Greendex: A collaboration between National Geographic and global research consultancy GlobeScan resulted in a survey of 18,000 consumers in 18 countries to find that sustainable consumer behavior has only grown slowly.

Battling Banner Blindness: Olso, Norway-based Cxense has introduced an eye-catching 3D advertising capability to help publishers and advertisers capture consumers' attention and combat "banner blindness."

Digital Marketing Solutions: Experimentation, Faster Implementation & Results

Explore Case Studies from- Airbus (Global), Amplify (US), Bridgestone (Germany), Brooks (US), Canon (Europe), Carrefour (France), Claro (Colombia), Dubai Media Inc (UAE), Eli Lilly (Europe), Emirates Airline (US), Expedia (Europe), GE (US), Google (UK), Grolsch (Canada), Heineken (Europe), Hindustan Unilever (India), Idea Bank (Poland), KFC Arabia (Gulf Region), Levi's (Europe), LoopNet (US), Microsoft Xbox One (US), Mobily (Saudi Arabia), Montana Office of Tourism (US), Naked Juice (US), National Geographic Society (Global), Oscar Mayer (US), Pantene (US), Pepsi (US), Sam's Club (US), Samsung (Latin America), Shell/Pennzoil (US), Snow Beer (China), Sony Entertainment (EMEA), Suncorp (Australia), Upside Television (France), Visa (Global), VM Ware (Global), Vodafone (Europe), Walgreen's (US), Weleda (Germany), Well Point (US).

COMMENTARY: Do Brands Need Chief Creative Officers? Founder of Agency Consultancy Madam, Michael Lee, discusses how General Mills has hired a Chief Creative Officer, and asks-- Is this crazy? Or the future?

LEGAL BRIEF: The Death of Privacy.

HUB CULTURE: Fatigue in Black Rock City.

PEOPLE & PLACES: PHOTOS!

• Innovators! Celebrating Today's Agency Leaders
• Marketers Enjoy Peer-to-Peer Gathering Following ANA's Masters of Measurement in NY

IN THIS ISSUE:

• MEET THE 2014 AGENCY INNOVATORS: This year’s INNOVATORS are transforming our concepts of a contemporary advertising agency business. This extraordinary group of 31 individuals from all corners of the globe are embracing change and making a difference for their agencies and for their clients.
• Brand Equity as a Gauge of the Economy. CoreBrand monitors the reputation of 1,000 companies across 50 industries and looks at corporate enterprise value in the US and across the global economy.
• R3’s Annual China Agency Scope provides new insights of global interest, including the length of agency relationships in key markets.
• The Reinvention of Media will define competitive advantage and success for brands over the next two years by Tom Denford, CEO North America of ID Comms
• PERSPECTIVES: The Future of International Media Representation including views from the following companies: Advance International Media; AFFINITY MEDIA; Affinity-PrimeMEDIA; B&P Worldwide; Huson International Media; Iconic International Communications; K.media; Mediacontact International; Mercury Publicity; Multimedia Inc.; OSP, a G+J company; Publicitas; and WorldMedia.
• COMMENTARY: The Changing Landscape for Talent represents a DNA shift for future marketing leaders by Tim Mickelborough, CMO of The Global Marketing Exchange

PLUS THESE FEATURES:

• Globetrotters: A Look at those people in international making headlines now, including: John Kennedy names CMO of Xerox; Michelle Klein formerly of Diageo’s Smirnoff Joins Facebook; Kit Haines-Bornheimer’s New Role at Vodafone; Anna Griffin from Juniper to CA Technologies, Reports to Lauren Flaherty; Guardian News & Media Names Eamonn Store as US CEO.
• People & Places: PHOTOS! Marketers Gather at Dana Point, California; Connect Alliance Shares Ideas & Comradery in Germany

IN THIS ISSUE:

• TODAY'S 100 INSPIRATIONAL MARKETERS: The Internationalist announces its annual list of 100 Marketing Leaders from around the world to acknowledge those industry executives who are consistently moving our business forward and inspiring us all.
  Could Brand Absence Make the Heart Grow Fonder?  Surprising new global research from marketing agency Momentum Worldwide reveals that people in countries with long-established consumer spending power feel less connected with brands than those in emerging markets.
• Advertising Expenditure Forecasts: ZenithOptimedia predicts global ad expenditure will grow 5.4% in 2014 reaching US$ 524 billion by year end.
• THE BRAZIL 50: Pioneering Marketers in one of the world's most diverse and fastest-growing regions.
• DATA: Social Media, Internet and Mobile Usage across The Americas- New Statistic from We Are Social
• Two Sources on “Ambush Marketing” timed to World Cup
• Ad Snapshots from FIFA World Cup Brazil

PLUS THESE FEATURES:

• Globetrotters: A Look at those people in international making headlines now, including: Brown-Forman’s Carmen d’Ascendis to a Amsterdam in a New Managing Director Role; 2013 Internationalist Faruk Cizmecioğlu from CMO of Turkish Airlines to SunExpress venture; L’Oreal’s Marc Speichert to Google; Marie Gulin, who served the company most recently as Global Head of Integrated Marketing Communications, named his successor; J&J’s Kim Kadlec to AOL; IPG’s Jacki Kelley to Bloomberg: Kristi Argyilan to a new role as SVP, Media & Guest Engagement at Target; Steve Williams appointed as the new CEO of Maxus North America; Vik Kathuria has been named the Global Chief Media Officer of Publicis digital shop, Razorfish; Mauricio Sabogal moves from Global Head of IPG Mediabrands’ newest agency BPN to become Global CEO of Kinetic, WPP’s out-of-home agency; Rachel Israel moves from MEC to sister GroupM media agency Mindshare as Executive Director; James Fox CEO of marketing services company, Red Peak Branding announced that the company has joined Hakuhodo DY Holdings’ new strategic operating unit called kyu; Multimedia’s Fernando Mariano celebrates 50 years in communications; the industry mourns the loss of Norman Vale.
• Hub Culture: Amalfi Amore.Its summertime and the living is easy along the Amalfi Coast, stretching south from Naples along the Sorrentine Peninsula to Salerno.
• LEGAL BRIEFS: Over the Air TV Advertising Receives a Reprieve
• People & Places: PHOTOS! Marketers Gather at London’s Café Royal: Marketing Procurement Dinner in Naples, Florida; Millennials and Boomers Discuss New Ways to Better Understand Society’s Largest Generations at NY Think Tank

IN THIS ISSUE:

• Solutions at the Intersection of Marketing, Technology and Procurement:: Achieving Marketing's Holy Grail-- Delivering the Right Message to the Right Person at the Right Time via the Right Channel.
  
  · CoreBrand's Top 100 Most Powerful Brands Ranking reflects huge changes now occurring in corporate branding, particularly as the many have rebounded to the highest levels since 2009.

Winning Case Studies in The 6th Annual Internationalist Awards for Innovation in Media:

• Winners Underscore New Thinking about Marketing Solutions.
• Rica from the Dominican Republic and Heineken's The Candidate from The Netherlands are top winners.
• Much of the innovative work acknowledged went beyond the traditional scope of "media solutions."
• Today, big ideas and effective solutions can emanate from any department, agency or solutions provider--anywhere in the world.

Brands include:
Amnesty International (Puerto Rico), Artemis (Guatemala), Audi (USA), Canadian Tire (Canada), Carefree (Saudi Arabia), Clorox (USA), Coca-Cola (USA), Copenhagen Airport (Denmark), COVERGIRL (USA), Daft Punk (UK), Danone/Bonafont (Mexico), Dove/Unilever (Global), Duracell (USA), Durex/Reckitt Benckiser (Hong Kong), Economist Group (Germany), ECOVIDRIO (Spain), Emerson (USA), Fanta (Mexico), Financial Times (Global), Gain/Procter & Gamble (USA), GE/WindBikes (Germany), GE/Look Ahead (Global), Grolsch (Canada), Hanes (USA) Heineken (Netherlands), Hong Kong Jockey Club (Hong Kong), Intel/ Ultrabook (Pan-Europe), Jones Lang LaSalle (USA), Keurig (USA), KFC Arabia (USA), Make Up For Ever (USA), Marriott (USA), Microsoft/Xbox (USA), Mondelez/Oreo (USA), Naked Juice (USA), Pennzoil (USA), Pepsi (USA), Peroni (Canada), Polaris Snowmobiles (USA), Red Bull (USA), Reebok (USA), Rica (Dominican Republic), Romanian Red Cross (Romania), Samsung/Life's a Photo (Global), Samsung/Plus 7 App (Australia), Solo (Norway), Taco Bell (USA), Subway (USA), TD Bank (Canada), Universal Pictures/TED (Germany), Vestas Wind Systems (Denmark), Virgin Mobile (Australia), Volkswagen (USA), Wyeth Nutrition/Materna (Hong Kong), Xerox (Global).

• COMMENTARY: Do Millennials Exist? By Megan Meagher, Head of RPY, a unit of Red Peak Group dedicated to helping marketers connect with Millennial consumers.
• LEGAL BRIEFS: Copyright Infringement Claims for Tattoos?
• Globetrotters: A Look at those people in international making headlines now, including: Fernando Machado leaves Dove for Burger King in Miami; Simon Sproule makes new sparks at electric car company Tesla; Ralph Brunner to CMO Asia at MetLife; the WFA selects a new executive committee.
• People & Places: PHOTOS! Miami Marketers Dinner at the famed Fontainebleau to correspond with ANA's Masters of Marketing; Internationalists Gather at New York's Sony Club to celebrate brand champions.

IN THIS ISSUE:

• The Evolution of Marketing in 2014: How does marketing fare in the midst of developing technologies, shifting global economies, media innovation and fast-changing consumer culture.
• Which World Cities are Coolest? Hub Culture's Annual Zeitgeist Ranking puts London at the top of the list, but adds some trendy urban surprises.
• Thirty Top Marketers Named Internationalists of the Year: from the following companies: AVAYA, BENJAMIN MOORE & CO., BRAND USA, CISCO, CONAGRA FOODS, DELL, DOVE Skin Cleansing and Care (UNILEVER), GOLDMAN SACHS, HAAGEN-DAZS International, ITAU UNIBANCO, KRAFT FOODS GROUP, L'OREAL, MANDARIN ORIENTAL HOTEL GROUP, MCDONALD'S CORPORATION, MENGNIU Dairy Company China, MEXICO TOURISM BOARD, MICHAEL KORS, MICROSOFT Western Europe, MOET HENNESSY USA, RED BULL North America, SAP, SHELL BRANDS INTERNATIONAL, THE COCA-COLA COMPANY, The LEGO Group, THE RITZ-CARLTON HOTEL COMPANY, TOMS, TURKISH AIRLINES, UBS, UNITED STATES POSTAL SERVICE, VOLKSWAGEN AG.
• UPDATE ON PAST INTERNATIONALISTS: Morten Albaek, Larry Light, Steve Wilhite and Kathy Button Bell demonstrate how their past innovations are the foundation for adapting to the new, and building present successes that inspire us all.
• COMMENTARY: What is the key for traditional media brands' quest to regain luster? By Saneharu Mushakoji, Managing Director of Advertising Review Council Japan
• LEGAL BRIEFS: Copyright Infringement Claims for Tattoos?
• Globetrotters: A Look at those people in international making headlines now, including: Claudia Lagunas who heads to San Francisco and Visa after nearly two decades at Pepsi; Kevin Windorf's new role and latest book; Tim Love and the FAMILY:LOVE Valentine's Day Art Show in Singapore; Plus updates from INNOVATORS-- Latha Sundaram's new move, Profero's Wayne Arnold inks a deal with Lowe, and Omnicom Dubai's Elie Khourie rates as one of the region's best employers.
• People & Places: PHOTOS! Marketing Makes a World of Difference atop the Sony Club; London's OPMA celebrates the Annual President's Lunch; AD THINK defines the intersection of advertising and technology; Wind for Prosperity, a ground-breaking corporate initiative to fight energy poverty, unveiled with the United Nations.

IN THIS ISSUE:

• Marketing Makes a World of Difference:The Internationalist and the ANA/Association of National Advertisers presented the first in a series of think tanks that enables marketers to learn more about programs that do good, transform brand and consumer relationships, and make an impact on the
  Wind for Prosperity: Denmark's Vestas Wind Systems A/S, is the world's biggest wind turbine manufacturer. The company's inspirational CMO Morten Albaek had an insight last year that is now at the root of a ground-breaking corporate initiative to fight energy poverty
• Wind for Prosperity: Denmark's Vestas Wind Systems A/S, is the world's biggest wind turbine manufacturer. The company's inspirational CMO Morten Albaek had an insight last year that is now at the root of a ground-breaking corporate initiative to fight energy poverty
• Winning Case Studies in The Internationalist Awards for Innovative Digital Solution: Social Media Shines in Building Brand Advocacy:
• VW's Beetle Shark Cage & Dove's Real Beauty Sketches are Top Winners
• Mobile, Multi-screen and Gaming Solutions Abound/li>
• Personalization Becomes Primary/li>
• Millennials Are a Favored Target
• Brands include: Accenture (Global), American Red Cross (USA), Bank of America/Merrill Edge (USA), Boeing (Global), Canon (USA), Canon EOS (Pan-Europe),CCM Reebok (Canada), Choice Hotels (USA), Clean & Clear/Johnson & Johnson (UAE), Canadian Tourism Commission/CTC (Multinational), Dannon/Oikos (USA), Deutsche Telekom (Germany), Dove/Unilever (Global), Dubai Customs (UAE), Emerson (Global), Fidelity (USA), Footlocker (USA), Frito Lay- Lay's (USA), General Mills (USA), GM Chevrolet (Canada), Google (Global), HBO/Banshee (USA), HBO/True Survival (USA), HTC One (Canada), IKEA (Norway), Lenovo (China), Levis (USA), Limkokwing Mobile Academy (Malaysia), Lion Dairy-Farmers Union Iced Coffee (Australia), Lowe's (USA), Luxottica/Ray Ban (UK), Maersk (Denmark), McDonald's (Sweden), Media Multiplyer (Global), Microsoft (Global), Nissan (France), Norelco (USA), Papermate (USA), Pepsi (USA), Planters (USA), Samsung/Life's a Photo (Global), Samsung/Smart TV (Multinational), Scotiabank (Canada), Sephora/AVD Touch (China), Shell (USA), Subway (USA), TED (Germany), USAA (USA), Vanguard (USA), Vodafone (Germany), Vestas Wind Systems (Global), Volkswagen (USA), Xerox (Global)
• A New View of Three Americas: New research portraits the US with three distinct personalities that align to key regions: the "Friendly and Conventional" states in the Midwest and South, "Related and Creative" states mainly on the West Coast, and the "Temperamental and uninhibited" states on the East Coast and in Texas
• ANA Study Reveals New Trends in Payment Terms for Marketing Services: As we approach year end, a timely report from the ANA/ Association of National Advertisers outlines key factors that are affecting the payment of services for agency fees, research, media, production, and talent payments.n Store to new leadership role. Plus, New York’s Viking Invasion!
• LEGAL BRIEFS: Is the Safe Harbor Becoming Unsafe?
• Globetrotters: A Look at those people in international making headlines now, including: FedEx's Steve Pacheco named Ad Person of the Year; Diageo's Michelle Klein, Profero's Damian Claassens, Dell's Jennifer Statham and MediaCom's Sasha Savic share insights in Phoenix; AOL's Tim Armstrong honored for Public Service by Ad Council; Nikos Kakavoulis and Christine Rocchio help DAILY SECRET take Manhattan; Yomiuri Shimbun's Yozo Matsuda and Nori Inoue host luncheon with Ogilivy One's Gunter Schumacher.
• People & Places: HOTOS! Digital Award Winners Celebrate Atop New York's Times Square; THE CHINA 50 are honored at the House of Roosevelt on Shanghai's Bund.

IN THIS ISSUE:

• INNOVATORS: The Internationalist celebrates today’s breakthrough agency thinkers with its annual list from around the world. This year’s Innovators not merely reflect the changing nature of the advertising agency business, but this extraordinary group is in the midst of transforming it. For the first time, innovation is associated with many new areas that underscore the breadth of expanding agency responsibility—trading desks, barter, procurement, analytics, strategy, as well as creative, media, digital and overall leadership roles.
• Introducing the Global Affluent Tribe: Today’s affluent consumers are connected more by what they love than by where they live. Team One’s Mark Miller explores their unifying values.
• Determining the World’s Best Cities:
• By 2030, 6 out of every 10 people will live in a city. Which cities are mega-brands with a strong power of attraction? Ipsos polled 18,000 people to determine which cities are best for business, for living or for visiting.
• Shoppers React to Sustainable Brands: How can consumer brands drive benefits of sustainability? New research from The Big Picture shares insights on the cultural significance of sustainability across markets.
• DATA BANK: ANA Study Sees Growing Trend to In-House Agencies.
• LEGAL BRIEF: Is the cookie crumbling?
• Globetrotters: A Look at those people in international making headlines now, including: Susan Jurevics named CEO of Pottermore; Shiv Singh begins a new role at Visa: Tim Hart opens Ptarmigan in the UK and hires Catherine Merchant Jones; Mark Jones to President Global Solutions at MEC and Eamonn Store to new leadership role. Plus, New York’s Viking Invasion!
• People & Places: PHOTOS! Financial Times Celebrates its 125th Anniversary in High Style; Palm Beach Hosts Brand Masters; Media Matters Think Tank Held Above Chicago.

IN THIS ISSUE:

• TODAY’S 100 MARKETING LEADERS: The Internationalist announces its annual list of 100 Marketing Leaders from around the world to acknowledge those industry executives who are consistently moving our business forward.
• ZenithOptimedia Ranks Largest Global media Companies: Google tops the chart; US dominates list: new entries from Brazil & Finland.
• Meet THE ASIA 50… or those pioneering marketers in one of the world’s most diverse and fastest-growing regions.
• The Future of Marketing Procurement: How a relatively new discipline continues to stir emotions and is changing for an age of Big Data.
• Author! Author! Summer Reading: Books by our Industry Leaders.
• COMMENTARY:
  
• MDC Chairman Miles Nadal Discusses Changing Advertising Models
• InterContinental Hotel Group’s Larry Light Leads a Global Marketing Transformation
• DATA: EMS/ComScore WebPlanner
• Globetrotters: A Look at those people in international making headlines now, including: Barry Cupples to CEO Global Investment for Omnicom; Cheuk Chiang to CEO of Omnicom Media Group APAC; Jordan Bitterman to Mindshare’s Chief Strategy Officer; Dick Van Motman Leads Dentsu Network/Asia; Seth Rogin joins Mashable as Chief Revenue Officer; Colin Kinsella Succeeds Antony Young as CEO of Mindshare North America; Daniel Rosen Named Global CEO of Joule; Jeff Malmad to Managing Director of Mobile at Mindshare, Ben Wood becomes Global President of iProspect and Will Nicholson and Belinda Barker team up in a new Media Image Survey called I-MIS.
• Hub Culture: 10 Perfect European Summer Spots. Summer in Europe is like a sweet dream — no matter how bad the problems in the city, almost everyone finds time to slip away, unfurl on a beach and sip local spirits under starry skies.
• People & Places: PHOTOS! Financial Times Celebrates its 125th Anniversary in High Style; Palm Beach Hosts Brand Masters; Media Matters Think Tank Held Above Chicago.

IN THIS ISSUE:

Winning Case Studies in The Internationalist Awards for Innovation in Media: Winners Highlight the Emerging World, Social Causes and Purposeful Branding.

THE CHINA 50: The Middle Kingdom's Top Marketers: To acknowledge today's international talent and inspire others to recognize China's marketing significance, its increasing complexity, and its unique set of media solutions, The Internationalist honors 50 marketing leaders in China who are setting new standards for their own sprawling market and for the world.

Optimism Replaces Cost Cutting as Global Executive Attitudes Shift: The Doremus/Financial Times Annual Survey finds that Global Executives are optimistic after a two-year hiatus. In fact, "cutting costs" is no longer cited as the top corporate goal.

COMMENTARY:

• Navigating the Murky Media Waters of RTB, DSPs, DMPs and ATBs by Darren Woolley, Founder of TrinityP3 and Michael Smith, Managing Partner of ID Comms.

Hub Culture: Paradise in Motion at the Oyster Inn, Waiheke. Just 30 minutes from Auckland, New Zealand and nestled into the heart of Waiheke island is a meeting point that after just a few months has become not only the talk of the town and country, but a place on the lips of a certain cognoscenti that know no bounds.

Globetrotters- A Look at those people in international making headlines now, including: Judy Hu becomes CMO of BNY Mellon; Chris Carmichael takes on a role as Media Director EMEA at HP; MediaCom announces Beyond Borders to specialize in US advertisers with Global footprints, and executives Fraser Riddell and Toby Jenner to assume new Global roles; Andy Bush named International Publisher of Time and Fortune; The story of Ann Margulis, The Annies and a social movement.

People & Places- PHOTOS! Award Winners for Innovation in Media Sparkle Atop Times Square. On Tour: Avaya Evolutions with Apple Founder, Steve Wozniak. Canada Can Help-- Publicitas contrasts marketing differences between the US & Canada over pancakes and maple syrup. Silicon Dragon features Digital Innovators and Dealmakers. M&C Saatchi launches in New York with "Brutal Simplicity of Thought." Miami hosts ANA's Media Leadership Conference.

IN THIS ISSUE:

21 Outstanding Marketers Named Internationalists of the Year
Will 2013 will be "The Year of the Marketer"? The findings of their recent CMO Council's State of Marketing report underscore that marketers are now hitting their stride, while the outlook for the role of the marketer is more positive than ever.

How do agencies envision their future? Not only are the increased responsibilities of 21st century marketers exceedingly multifaceted, but the agency landscape, too, has become far more complex.

COMMENTARY:

• Marketing & Technology's Inextricable Relationship Comes to Light After the Frenzy of CES.
• Will Technology Kill Us or Make Us Stronger? McCann "Truth About Wellness" Global Research Study Reveals Multiple Contradictions & Cultural Surprises Around the World.
• New Business Revenue Up 99% in Asia Pacific. There were more than 5,000 pitches in APAC last year, an increase of 40%. China, Australia and WPP are leading the growth, while Omnicom has some of the largest wins and retentions.

Hub Culture: 5 Cities Soaring from the Ashes. Christchurch, New Orleans, Las Vegas, Bogota, and Baghdad are rising, phoenix-like, from the ashes, and are therefore terribly interesting places to think about deal-making in the months ahead.

Globetrotters- A Look at those people in international making headlines now, including: Rani Raad to EVP & CCO of CNN International in a new organizational move; Sarita Bhatt to direct Global Digital Strategy at Havas; Lauren Richards well-known for her role as CEO of Starcom MediaVest Group Canada has launches Pollin8; Arvid Bostrom is now Managing Director at MEC Germany.

People & Places- PHOTOS! The industry celebrates at Charles Tyrwhitt, a Davos Nightcap at the World Economic Forum, at the IAA-NY's Winter Ball, and following The Internationalist Awards for Innovative Digital Marketing Solutions. Ideas are shared at the FCS Marketer of the Year luncheon and at BMA's Business to Business Outlook breakfast.